Measure the usable space first
Measure the width and height of the area where the banner will hang. Record the available attachment points and any obstacles, such as doors, windows, lights or railings. The usable space may be smaller than the wall itself. Leave room for finishing and installation rather than ordering a banner that fills every inch.
Think about where the reader will stand
A person walking past your entrance can read more detail than someone viewing the sign from across a parking lot. For a distant audience, prioritize a short headline and large letters. Avoid treating the banner like a flyer: a long list of services or several paragraphs will be difficult to scan. There is no single size that guarantees readability for every location.
Choose the shape around the message
A wide banner works well for a short promotion above a storefront or along a fence. A taller format may suit a narrower space, but check that the layout still gives the headline enough room. Our banner builder lets you choose a size or enter custom dimensions in feet. Double-check your units before sending the request.
Keep a clear hierarchy
Choose one main message, one supporting detail and one next step. For example: an event name, its date and a website. Make the headline the most prominent element, use strong contrast, and avoid putting important text against a busy photograph.
Check the layout at a glance
Use the on-site wall preview as a visual aid, not as a substitute for measuring the real space. Review your design small on screen: can you immediately identify the main message? If not, simplify the wording before increasing the size.
Before sending your quote request
Confirm the final dimensions, quantity, material and needed-by date. Include a location photo if you would like help choosing a size. Need advice for a Seattle or King County storefront? Call NorthWest Banners at (206) 354-2461 or use Get a quote on this site.
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